PPC Management
What is Pay Per Click Management?
Pay Per Click (PPC) Management service permits your site, with some particularly
chosen keywords, to be advertised on the search results page of a search engine,
when the similar keywords are punched in by a viewer, performing a search. These
particular keywords are selected by the advertiser, before placing the advertisement
on the search engine, as this ensures the relevant reader traffic to his/ her site.
Google and Overture are the two largest and main search engines used for PPC management
Benefits of Pay-Per-Click PPC
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Small initial investment :
In general the search engines don’t charge anything to insert a PPC advertisement.
They may have a small initial fee to set up an account, but after that you only
have to pay each time someone actually clicks on your ad. It’s like joining a gym
and only paying for each pound you lose – who wouldn’t go for that?
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Set your own budget :
Set your own budget With PPC advertising, you can tailor your budget to your sales
goals and how aggressive you would like to be, keeping you from wandering over budget
or getting in over your head.
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PPC advertising levels the playing field :
PPC advertising levels the playing field Even if your business is comprised of three
people and a basement office (hey, that’s how we started), you can still compete
with national chains.
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Increase local visibility
So maybe you own a gym or a hair salon, or maybe you run a small landscaping company.
Even though your clients are going to be exclusively local, PPC is still a worthwhile
investment for you.
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Honest-to-goodness marketing
If your business is new to the market, your site has been re-designed or launched
recently, or you just want people to know who you are, PPC is for you. PPC ads are
posted at the very top and down the right side of search engine results – prime
real estate on the page that draws the eye right away
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How can we help you?
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At Dhakera Technologies, we assure you quick and maximum visibility of your website
advertisement by increasing the rate of conversion of visitors to customers, at
the lowest possible cost. We go in for in depth analysis of your services/products,
by choosing the appropriate and suitable keywords for your website advertisement,
building brand presence by strategizing and monitoring your bids for these ads.
All this helps us in ensuring the success of your campaign, website and eventually
your products or services
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